FOR NO GOOD REASON
Brand & product design provided for ROEG®
Imagine a world where a close reminisce of the past is always present and days are filled with the better things in life like motorcycles, music, good food, strong drinks and whatever you can think of. That’s Roeg, the for no good reason, good life company. You can count on us to supply the right stuff that complements your style.
This is the vision created for Roeg, a clothing brand aimed at young motorcyclists I work as their product/fashion designer. The brand was developed by Motorcycle Storehouse for their dealers to enhance the market with price correct products suited for everyday use as well as motorcycle and outdoor. Roeg in the eastern and northern Dutch dialect literally translated means Rough. The target set by Roeg was a fashion brand with production distribution of unique ECE approved helmet accompanied by product that would add value to motorcyclists. No nonsense product with functional features in a design that is both every day and motorcycle function wearable. The logo for Roeg was set as simple corporate logo to give freedom of direction regarding trends in fashion and shifts in consumer groups.
As the lead designer for ROEG I was responsible for: fashion design, helmet design, concepts, branding, styling, graphics, functional fitment, supplier contact, marketing and social media graphics to name some of the daily tasks and responsibility.
In the second year a target was set to expand the helmet collection and develop a full face helmet that would fit the modern day custom bike rider. With the current manufacturer we had 2 standard shell options to choose from to remodel and design a new shell within the ECE regulation lines for one of these helmets.
Setting on a helmet design that was minimalistic and elegant with no nonsense features as the brand represents functional design. A shape and color selection was created that would fit a variety of rider from club style Harleys to Cafe racers and Scramblers. The visor peak was designed from scratch to complement the simplicity of the shell design and manufactured in a translucent material. Creating a visor that functions as a sun shade on sunny days without obstructing your visual field.